I have applied the acquired knowledge and learnings from my education as “sustainable business change manager” to reframe it as “impact business designer” since I see my strongholds as strategy, business/brand development, graphic design, all tied together or converged in the ever sprawling disciplines of #interactiondesign, usability, UX, #humancentreddesignthinking #userjourneys.
The silver lining is the conversations, the interaction, the dialogue and engagement between the brand and the audience/users.
Where can impact business mindset be applied?
IMPACT BUSINESS DESIGN AS:
Due to NDA, I can disclose the company or metrics, I have sketched up a few areas of impact –
Being the first dedicated marketing employee, there was a huge potential within circular marketing – take, make, use and repurpose.
GLOBAL MARKETLEADER WITHIN ICT
Certified sustainable business change manager with a project for a global marketleader within ICT distribution with potential 380 million end-customers.
IMPACT INVESTOR & MATCHMAKING
…connects investors & companies making businesses future-fit in a post-COVID landscape. My impact is a role as Head of Social Media, doing content strategy, measure engagement, campaigns, marketing automation.
APP DEVELOPMENT, UX/UI AND BRANDING
A digital ecosystem, based in solving the SDG challenges, activating the community, and involvement in the companies/retail.
I acquired new skills, insights in UX and UI, user flows, persona mapping and clickable prototyping.