/ De Gule Sider
Time: 2009-2010, Copenhagen Denmark
I have had the joy of working for a few years for the YELLOW PAGES /DGS.DK, where I did full-page ADs, half-page and smaller ADs.
Sometimes there was only the copy from the client as a starting point, and you had to come up with graphics, colour scheme, typography and layout.
Other clients provided a set design manual, a website and perhaps a logo, and then the job was to make the AD aligning with the design and “look and feel” from the co-existing material.
What I learnt from that was: