FINANCE, YIELD & BUSINESS GROWTH
The client is newly started bookkeeping company and handles offer advisory financial services regarding business development. The clients customers are international, with preferred English language.
As a designer, I did research circling around ancient, runic symbols of “yield”, collaboration, wealth and exchange.
The symbol of transactions, and exchanges also was the foundation of the logo. There was a double curves, with double letters, so the process gravitated towards the interlinked circles and spheres.
One design consisted of a doughnut, like in “shares” or procentage, divided into expenses or income.
That in combination of S meant one concept came to fruition.