Bookkeeping and financial services
FINANCE, YIELD & BUSINESS GROWTH
LOGO DESIGN FOR SONNE SERVICE
The client is newly started bookkeeping company and handles offer advisory financial services regarding business development. The clients customers are international, with preferred English language.
PROCESS
As a designer, I did research circling around ancient, runic symbols of “yield”, collaboration, wealth and exchange.
The symbol of transactions, and exchanges also was the foundation of the logo. There was a double curves, with double letters, so the process gravitated towards the interlinked circles and spheres.
One design consisted of a doughnut, like in “shares” or procentage, divided into expenses or income.
That in combination of S meant one concept came to fruition.
Final results
Due to other project, the logo is yet to become into production, but it has a dynamic, financial look.
It can be applied on different platforms, materials and function as a recognisable icon, easy to interpret at small as large scale.
other designs, which did not make stages of approval.
