IMPACT BUSINESS AS COMMUNICATION AND MARKETING

Shaping the sustainable businesses of today

and make them future-fit

ONEINITIATIVE.ORG are hosting the #nordicimpactbusinesssummit where companies delivering the most promising solutions of tomorrow, NordicTop50, are matched and matured in collaboration with business angels, investors or venture funds. The aim of ONEINITIATIVE.ORG is to collaborate on solving the global challenges – while earning money.


Oneinitiative.org makes a difference by mapping the ecosystem of impact investing and matchmake impactful companies with investors, equity and scalability.

– Have a look in the report from 2019 on the drivers and motivations in the investor community, on why and how to make sustainable businesses scalable & provide economic solutions for global challenges.

What is my contribution?

I am levelling up my digital marketing skillset, develop methodologies, content planning and execution, strategies

and KPI ́s in order to reach the business goals. It includes disciplines as:

Digital marketing
  1. Content strategy
  2. Methodologies and best practice
  3. Marketing automation/Analysis
Growth loops/hacking
  1. Acquisition of new leads & conversion
  2. Activation of prospects in impact investing, venture funds and private equity segments
  3. AAARRR – growth experiments and results
GROWTH EXPERIMENTS
1. WE BELIEVE THAT

A combination of prospects and new leads with segmentation in BA, VF, FO can complete 200 investor surveys

2. TO VERIFY THAT WE WILL

Create blogposts, use the levers of AAARRR, activation, and acquisitions, for the audience

3. AND WE WILL MEASURE

XXXX

4. WE ARE RIGHT IF

XXXX

5. POSSIBLE SHOW STOPPERS

XXXX

6. RESULTS

XXXX

7. LEARNINGS & NEXT STEPS

XXXX

Doughnut Chart
Infogram

How to present data?

As head of social. I have carried out several growth experiments in to order attain the business goals.

fokus: SoMe

problem:

– Hvordan kan man sikre at 200 internationale investorer matches med de 50 mest bæredygtige nordiske virksomheder?

– hvordan kortlægger man motiverne bag investeringer og prioriteten af hvad VC, business angels investerer i?

løsning: udfylder spørgeskema, udfylder investor profil og bruger de foretrukne platforme (LinkedIn, facebook samt Twitter).

Antal følgere: 150 til 546 følgere


Kampagne 1: onboarding af virksomheder/investorer (maj-juni)

Kampagne 2: profilering af One Initiative (juli)

Kampagne 3: Deltag i samtaler (medspiller i kontekst) (august-september)

Kampagne 4: konverteringsmål (google analytics og CRO