How could 380 million potential end-customers buy sustainable ICT?
ALSO A/S is a market-leading ICT distributor: • 4000 employees
• 110.000 buyers
• 660 vendors
• Global reach: 380 million end-customers
• 9,2 billion EUR i net sales (2019)
with vendors such as HP, Samsung and Lenovo and buyers like Dustin, Atea who sells to end-customers, public bids and retail.
THREATS & WEAKNESSES:
According to the Annual report 2018, the threats related to sustainability are “lack of experts“, when its being unable to attract talent or retain employees with necessary IT skills.
A weakness is “image of industry“, which could be based on the fact that in the public eye, and thus externally, a lack of being vocal about responsibility and, as a minimum, acknowledges the impact in a financial, societal and environmental context.
The integration between IT and sustainability can be achieved by doing MORE, and DO better and ensuring that one’s core business and revenue streams are “future-fit” when megatrends/societal pressure drives a behavioral change for the end-user.
Some key themes were:
Return of experiences – What is the end-customers experience, when the “true cost” has been paid for virgin ICT products?
Impact Assessment – How do you make an assessment for vendors, resellers and even end-customers?