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| Themes | Examples |
| 1: BACKGROUND – | what is the companys present state regarding CSR/SDG? SWOT CSR maturity, materiality report, competitors position, conceptual, integrity etc. |
Csr reports, press, presence in communities, articles, posts etc.
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| 2: PURPOSE and goals |
Ambitions, benefits and goals
Strategic, tactical & operations, impact, profit+people+planet, partnerships, from UN global compact to SDG impact why/what/how, procurement, direct/indirect score, rating of customer/performance – ESG score? Why CSR? Why now? What s the desired state, obtain (burning desire), avoid (burning platform) What are the short term goals and action plan on how to reach them? / long term goals and action plan. |
X brings forth enablers within IT & climate action (profit, social, environmental) baselines: SBT, GRI etc. route to market/access to market Filling the gap/close the loop – global marketplace = global goals as a purchase order from the future (PaaS 2.0) Choice offering, benefits, efforts/key actions related to sustainable agenda |
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3: PROJECT PLAN
| Vision/mission, strategy, goals, KPIs, Key Action initiatives, KSFs, output, outcome. Focus of actions, key change agents, | involvement in CSR/SDG agenda, buy in, Criterias and objectives, Connected strategy, subscriptions, |
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4: STAKEHOLDERS
| Primary/secondary, drivers, Motives, jobfunctions, actions, demands&expectations. What are the key areas of interest and insights? Information flow, value chain/values change |
Who are gatekeepers/corporate champions, rebels?
For example: CSR, bizzdev, sales, CEO etc.
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5: RISK ASSESSMENT
| Internal and external risks in PESTLE Action plan with key stakeholders, short term/long term effect on the core business and levers of income/X as a Service What counter measures could be taken to prevent negative press/public opinion? Greenwashing vs. green hushing? Legislations is the standard | What counter measures could be taken to prevent negative press/public opinion? Greenwashing vs. green hushing? Legislations is the standard |
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6: CLEAR PURPOSE
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Integration of SDG in core business to increase business value. ROIs, valuescan, theory of change, ROE, CEO activism.
How to ingrain SDG agenda as a new revenue stream? Integrating the core business with CSR engagement & sustainability?
Identify the sweet spot, license to operate, respond to desire?, choice offering, theory of change to onboard new patriots
Markets of change – externalities – adjusting to the demands in the market, intent to purchase
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How can we contribute to SDGs? Whats my impact as a individual and as a business?
Mapping of core assets, value scan, squandered opportunities
Stage 1: Do no harm (low effect) – stage 2: Do good (medium effect) – stage 3: Do more (do even better)
CX/ROX
What kind of business value and societal value can your X as a service provide? Whats the return of experience, the lasting moment/impression What job have you done beyond the device/SaaS? |
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7: CORPORATE ENGAGEMENT
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ESG governance, operational, hard/softwiring, culture mapping, employees to activists.
Team of change, head of sustainability, CEO, CSR, champions, rebels. hardwiring: traceable to SKUs/SaaS BAU is unusual |
Input: functions, activities, Key succes factors, flow of info, conversions/uptake profit, people and planet Softwiring: procurement, daily small actions, in-kind, operations, staff/teamleader/managers, numbers of onboard vendors/resellers/SKUs, SMART goals. visibility, nudging, relatable and attractive (dream state). |
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8: COLLABORATIVE CO-CREATION
| Partnerships, purpose, shared value, KSF, impact, terms & conditions, expectations. What key partnerships can increase revenue? Business input, partner input, common goal/compact | New business models access to new markets, aquisitions strategic/tactical/operational Sprint Formats, common playing field |
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9: CLEAR COMMUNICATION
| Sender/respondent, WIIFMB, channels, frequency, sign-ups, KPIs, CJ SMART. Alignment with value prop and key benefits. Internally communication, goal and purpose, involvement, part and parcel of the whole. Collectivity, external communication to vendors/resellers/tier2, headlines, subheader, key themes aligned with SDG agenda, WHAT20%, WHY10%ROI/ROX:70%. KPIs: increase awareness, stronger foundation, from passive to active. |
How has X as a Service contributed to profit, people and planet? Growth hacking We are started but only with you we can go further. commitment/responsibility, creditworthiness, part of the solution/tools for change The journey continues… |