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XADs – The Yellow Pages

I have had the joy of working for a few years for the YELLOW PAGES /DGS.DK, where I did full-page ADs, half-page and smaller ADs.
Sometimes there was only the client text as a starting point, and you had to come up with graphics, colour scheme, typography and layout.

Other clients provided a set design manual, a website and perhaps a logo, and then my job was to make the AD aligning with the design and “look and feel” from the co-existing material.

It was a very interesting and inspiring job, and what I learnt from that was:

  • Working with many different businesses.
  • Gaining a quick analytic approach.
  • Locate suitable elements/graphics, typography, colour scheme.
  • Layouting with focus on CTA (call to action).