As you probably know, I was interviewed by @keva Epale for the #thinkandspeakspositive #podcast, and was able to share and elaborate on my journey (20+ years in advertising, marketing & branding) so far, incorporating art, graffiti, sustainability business development,graphicdesign and meditation and shifting different #mindsets or rather #frameofminds, while maintaining a personal #lifeworkbalance.
The interview became a 40 min session where we covered a few bases, amongst other items the aspect of transitioning onward #lifelong learning or levelling up from graphic designer to become a more strategic impact business developer combining sustainability, design, marketing & communication.
In my experience, it is when we are approached by another person or have a conversation with, that we get to know more about ourselves, maybe fact of that we are mirroring eachother? Personally I did not realise what I have done /my legacy/, was remarkable enough or even stuck out, but understood in the process, that my passion, my drive and motivation has become my "secret sauce" and my assets.
The accumulated values are stored in my “bank of experience”, is ready to breathe life and provide value for my next platform, so I begin anywhere…
Heres a few headlines of the interview...
1. Senior designer to leading
businesses in sustainability
I have worked in marketing & advertising since 1995 and have worked with disciplines such as marketing, communication & webdesign, and it has given me lot of tools and methods to solve the clients challenges, to develop a mutual understanding of where we are starting from, where we want to be and HOW we are going to get there, whether it was lack of proper website, getting a great turnout for events or brand building and IDs.
I am a certified “sustainable business change manager” and did a project for a market leading ICT distribution, who could start unlocking the business potential within the SDGs, and pursue a stronger social license to operate but are putting all my energy and desires into applying my insights into becoming a “impact business development”, combining UX, impact assessment and sustainability.
I might be an unique blend of many spices, and the merging of CX/UX, value based customer journeys, digital ecosystem, connected strategies are where I gonna place my bet for investing in my future self.
2. Street art, empowering creativity
and the business eye
Another of my journey and what I am bringing along, is how I use my art output as creative fuel to ventilate or even challenge myself.
My way into a profession as a graphic designer took off, when I did my first proper graffiti 1986, and I was quickly drawn to everything that did NOT resemble “classic New York” graffiti, with more focus on the shapes, the dynamics of negative space of the entities called “letters”.
I have made a seperate website for my artistic outputs, (check it out!)
One of highlights kicked off by my artistic pursuit happened, when I was invited by one of the early kings of graffiti, to contribute to Graffiti 50, an international art book covering 50 years of urban interactions.
From creativity running wild on murals, do commissioned jobs or even hitting walls internationally has testified that even I might be unknown to a lot of people, my "niche" or style is personal and unique, and I am grateful “shine”, since my works and words are part of that part of Art history.
I have painted in Russia, UK, Viet Nam, Sweden, Germany, New Zealand, please so reach out in you are looking for writers, artists, have grafjams or available wall spaces or want to see my latest original, and one-off works, send me a mail
Take a listen to from 18 mins. mark in the podcast interview about street art, graffiti and how letters become letterscapes and how it transforms my outlook on typography, graphic design and communication.
3. Meditation, the joyful and
peaceful source of progress
In the year 1999/2000 I was traveling 11 months with backpack from Denmark to New Zealand.
When I returned to DK, I started practicing daily meditation. The state of being detached for the “rat race” from time to time, changed my perspective on life, the values and my purpose.
Teaching and practicing meditation, has given me confidence, balance and emotional surplus to stand in front of people, presenting somewhat complex topics and communicating the “experience of..” instead of a traditional product sales pitch.
Meditation and the effects of the practice has provided me with personal sustainability, shifting through steady jobs and freelancing and has made me more resilient and robust.
In the podcast I am sharing some of my experiences and perspectives on circular movements, "circular economy.. anyone?" and how I see the personal transformations in correlation to innate state of our sublte system (chakras) are entry points or rather “wheels”, which governs and sustains our personal and psychlogical balance.
This is the type of meditation I have practiced since 2000, and by the way; the meditation is always free!
lets create a change together!
We need to integrate to regenerate to change the way, on how we are managing companies of utilizing NOT “femine/masculine” but go beyond the gender equality, and beyond our concepts and personas of emotions, and take action in order to reconnect.
On that note, I picked my "manifesto" for the session, which proved to be a special song, encapsulating my journey so far.
- Have a listen and find out which song it is!
Thank you for listening, hope that I could inspire, and remember to expand enthusiasm!